Program of Friday, January 16th 2015

Location: University of Applied Sciences HTW Chur, Aula, Pulvermühlestrasse 57, 7004 Chur, Switzerland (bus nr. 2, bus stop Grischunaweg)

Moderation: Fritz Lietsch, forum Nachhaltig Wirtschaften


08:30 Morning coffee and tea


09:00 Wrap up of the discussion from the previous day


09:15 Part III: Communicating a common standard

Keynote speech: Remaining small or going big – the linkage of a common standard with major online booking tools. Tom Breckwoldt, Territory Manager Germany, Austria & Switzerland, Trip Advisor

Open discussion and speed talk session about communicating a common standard:

  • Simon Birch, freelance environmental journalist, UK
  • Karmen Mentil, Alpine Pearls, Austria
  • Tom Breckwoldt, TripAdvisor, Germany
  • Herbert Hamele, Ecotrans, Germany
  • Dominik Siegrist, University of Applied Sciences HSR Rapperswil –
    Institute for Landscape and Open Space, Switzerland

10:45 Coffee break


11:15 Part IV: Steps forward

Keynote speech: Entrepreneurial development pathways for sustainability in Alpine destinations. Ross Harding, Finding Infinity

Keynote speech: The Business Case of Carbon Footprinting. Jochen Knobloch, myclimate

Open discussion


12:45 Lunch break


13:45 Workshops on steps forward

Workshop I: Focus storytelling: communicating sustainability to the supply and demand side. Fritz Lietsch,  forum Nachhaltig Wirtschaften

Workshop II: Focus entrepreneurial development and implementation of sustainability. Ross Harding, Finding Infinity.

15:00 Afternoon coffee and tea


15:30 Presentation of results from the working groups

16:00 Part V: Founding a new network – The Sustainable Mountain Tourism Alliance

Summary of the symposium and next steps to take. Stewart Sheppard, S2 consulting

Closing speech: Betsy Blaisdell, Vice President of Products for the Sustainable Apparel Coalition (SAC)


17:00 End of official program


Click here for the program of the optional field visit on Saturday, January 17th 2015