Location: University of Applied Sciences HTW Chur, Aula, Pulvermühlestrasse 57, 7004 Chur, Switzerland (bus nr. 2, bus stop Grischunaweg)
Moderation: Fritz Lietsch, forum Nachhaltig Wirtschaften
08:30 Morning coffee and tea
09:00 Wrap up of the discussion from the previous day
09:15 Part III: Communicating a common standard
Keynote speech: Remaining small or going big – the linkage of a common standard with major online booking tools. Tom Breckwoldt, Territory Manager Germany, Austria & Switzerland, Trip Advisor
Open discussion and speed talk session about communicating a common standard:
- Simon Birch, freelance environmental journalist, UK
- Karmen Mentil, Alpine Pearls, Austria
- Tom Breckwoldt, TripAdvisor, Germany
- Herbert Hamele, Ecotrans, Germany
- Dominik Siegrist, University of Applied Sciences HSR Rapperswil –
Institute for Landscape and Open Space, Switzerland
10:45 Coffee break
11:15 Part IV: Steps forward
Keynote speech: Entrepreneurial development pathways for sustainability in Alpine destinations. Ross Harding, Finding Infinity
Keynote speech: The Business Case of Carbon Footprinting. Jochen Knobloch, myclimate
Open discussion
12:45 Lunch break
13:45 Workshops on steps forward
Workshop I: Focus storytelling: communicating sustainability to the supply and demand side. Fritz Lietsch, forum Nachhaltig Wirtschaften
Workshop II: Focus entrepreneurial development and implementation of sustainability. Ross Harding, Finding Infinity.
15:00 Afternoon coffee and tea
15:30 Presentation of results from the working groups
16:00 Part V: Founding a new network – The Sustainable Mountain Tourism Alliance
Summary of the symposium and next steps to take. Stewart Sheppard, S2 consulting
Closing speech: Betsy Blaisdell, Vice President of Products for the Sustainable Apparel Coalition (SAC)
17:00 End of official program
Click here for the program of the optional field visit on Saturday, January 17th 2015